all about brows

Celebrating 25 years of brow artistry

The principal behind Anastasia's universal brow shaping technique.

"We believe beauty is about balance & proportion, not perfection." - Anastasia Soare

Anastasia Beverly Hills was founded in 1997 when Anastasia Soare, inspired by the ancient principle of Divine Proportion, began tending to the shape of an at the time often overlooked feature - brows. Anastasia recognized that this mathematical principle of thirds, known more modernly as the Golden Ratio, could influence not only centuries of art and architecture, but could be applied directly to the human face to create aesthetic harmony. Believing that brows should be shaped according to an individual's bone structure, Anastasia developed a formula for the Golden Ratio's application. The concept was transformative, and she soon built a cult following. What followed was the patented Golden Ratio Eyebrow Shaping Method, and later, the patent-pending Golden Ratio Contouring Method. Both were designed to deliver balance and proportion as unique as the individual. These timeless pillars of aesthetic proportion and a commitment to the creation of quality continue to be behind every aspect of the Anastasia Beverly Hills brand today.


The eye perceives facial symmetry as beautiful. When brows are balanced, they frame the face, creating that beautifully proportional look. The Golden Ratio® method provides facial symmetry, using your unique bone structure to balance brows & determine their shape. Unbalanced brows can have the opposite effect, changing how your features, flaws or expressions appear.

The Golden Ratio

The guiding principle behind Anastasia's universal eyebrow shaping technique. Observed in patterns that occur in nature, art, music, and the human body, the Golden Ratio offers the key to finding balance, symmetry and beauty.

Golden ratio