Celebrating 25 years of brow artistry

"We believe beauty is about balance & proportion, not perfection." - Anastasia Soare

Anastasia Beverly Hills was founded in 1997 when Anastasia Soare, inspired by the ancient principle of Divine Proportion, began tending to the shape of an at the time often overlooked feature - brows. Anastasia recognized that this mathematical principle of thirds, known more modernly as the Golden Ratio, could influence not only centuries of art and architecture, but could be applied directly to the human face to create aesthetic harmony. Believing that brows should be shaped according to an individual's bone structure, Anastasia developed a formula for the Golden Ratio's application. The concept was transformative, and she soon built a cult following. What followed was the patented Golden Ratio Eyebrow Shaping Method, and later, the patent-pending Golden Ratio Contouring Method. Both were designed to deliver balance and proportion as unique as the individual. These timeless pillars of aesthetic proportion and a commitment to the creation of quality continue to be behind every aspect of the Anastasia Beverly Hills brand today.